About us


Originally started in Scandinavia by Sandra Fransson, Kinzjrita is a personalized jewelry branding store offering high quality products worldwide. We make beautifully crafted personalized jewelry; solid gold chains, necklaces, rings, bracelets and watches and also deal in high quality handbags and purses.

Kinzjrita began with the aim of creating a personalized brand that delivers top-notch products. We take great pride in the quality of our products. Each one of our product is delicately crafted, ensuring that it meets the standards of our customers. We firmly believe in creating something unique and bringing you one of a kind jewelry, that you just can’t find anywhere else.

Our team of highly professional individuals work day and night to ensure that we deliver only the best. They are exceptional workers who have a keen eye for designs. We work towards creativity and sustainability. Our goal is to be accessible to people all around the world, which is why the next step for Kinjrita is to establish three more physical stores; two in Europe and one in the USA.

At the end of the day, we want to make our customers happy. Our delicate pieces, stunning craftsmanship, exceptional quality standards and accommodating customer service help us do that!


Sandra Fransson

A team with an certified Gemologist and a company owned by women, Sandra is a second generation jeweller. Sandra Fransson handpick each gemstone with care.

Finalist Miss Europe Continental as Miss Sweden, Sandra Fransson uses her platform to share her passion for equestrian sports. As a Grand Prix rider as well as representing Sweden in several world championships for young horses she donate to RideOn.org as she advocates for charity to organizations that teach children about the healing power of horses.


Founded in 1994, Ride On has given over 140,000 safe, effective and individualized lessons and therapy treatments and currently serves 250 individuals each week. Ride On teaches adaptive horseback riding to children and adults with physical and cognitive disabilities and we provide Physical, Occupational & Speech and Language therapy specializing in using the movement of the horse to improve specific medical conditions. Ride On is the only nationally accredited program offering Physical, Occupational & Speech and Language Therapy in the Los Angeles and Ventura Counties. We operate in three locations: serving the Conejo Valley, our 13-acre Newbury Park site is operated in partnership with the Conejo Recreation and Park District, in the San Fernando Valley, our Chatsworth location is home to our 3-acre ranch and the former MACH 1 facility in Pasadena serves the San Gabriel Valley. In partnership with the CRPD we also manage the Rancho Potrero Community Equestrian Center in Thousand Oaks which provides education, community programming, open space access and affordable boarding.