Press & Media Features – Sandra Fransson
Sandra Fransson featured on the cover of Living in Monaco Magazine
Sandra Fransson, founder of KINZJRITA, was featured on the cover of Living in Monaco Magazine, highlighting her journey as an entrepreneur, Grand Prix rider, and founder of a European luxury brand.
Kinzjrita, a Fragrant Touch of Elegance
Kinzjrita fragrance subtly infused the space with emotion -not just as a scent, but as an expression of personality and character – in perfect harmony with Alexander McQueen Collection Showcased that night.
Beyond the perfume itself, it is Sandra Fransson’s approach — artistic, introspective, and deeply human — that resonates with our editorial values. Her ability to translate emotion into olfactory art reflects the same spirit of bold creativity and
Sandra Fransson Presents the Launch of Velours Noir by KINZJRITA at Monaco Residents Meeting
Sandra Fransson, Swedish entrepreneur and founder of the luxury brand KINZJRITA, was present at a Monaco Residents Meeting where she officially introduced the launch of her signature perfume, Velours Noir. The event brought together Monaco residents, entrepreneurs, and members of the international community, offering an ideal setting to present the brand within the Principality of Monaco.
During the meeting, Sandra Fransson showcased Velours Noir, a luxury perfume created in Grasse, France – the world’s capital of perfumery – and inspired by the elegance, strength, and refined lifestyle of Monaco. The fragrance reflects her personal journey from elite equestrian sport to luxury brand founder, combining heritage, discipline, and modern sophistication.
Sandra Fransson present at Monte-Carlo Polo Federation Beach Cup 2025. Sandra Fransson, founder of KINZJRITA, at the Monte-Carlo Polo Federation Beach Cup 2025 in Monaco. Her presence reflects the growing recognition of both the founder and the brand within the international luxury and fashion community.
