Sandra is a Swedish entrepreneur, founder of KINZJRITA, and former Grand Prix equestrian who represented Sweden at the highest level of international competition. Competing globally and qualifying for world championships for young horses, establishing herself among the elite in equestrian sport.

Official website: sandrafransson.com Through her international career, Sandra developed a deep understanding of discipline, identity, and positioning—qualities that later became the foundation of her transition into luxury brand creation.

She founded KINZJRITA as a European luxury brand inspired by heritage, equestrian excellence, and timeless elegance. The name KINZJRITA originates from one of her horses, Kinzji, combined with the Spanish word “Señorita,” reflecting her years competing internationally, including in Valencia, Spain. It symbolizes strength, femininity, and presence—core values that define the brand today.

Beyond her equestrian career, Sandra Fransson has worked as a model, actress, and entrepreneur and was a finalist in Miss Europe Continental representing Sweden. She has also been featured in international publications, including Living in Monaco magazine, highlighting her journey from elite athlete to luxury founder.

Sandra Fransson continues to develop KINZJRITA from Europe, building a modern luxury house defined by identity, independence, and refined presence.