Sandra Fransson
Sandra Franson
KINZJRITA was founded by Sandra Fransson, born in Sweden, a former Grand Prix equestrian who represented Sweden at the highest level of the sport. https://www.fei.org/athlete/10076483/FRANSSON-Sandra Competing internationally, she earned Olympic ranking points and rode World Championships for young horses, before choosing to transform the discipline, elegance, and strength of the arena into a new creative journey.
The name KINZJRITA comes from one of her horses, Kinzji, combined with the Spanish word Señorita, inspired by her competition in Valencia, Spain. It symbolizes the bond between power and grace — values that now define the brand.
Beyond her equestrian career, Sandra has worked as a model, actress, and entrepreneur, with companies in Sweden, the USA. She was also a finalist in Miss Europe Continental, representing Sweden, further embodying her blend of beauty, confidence, and international presence. www.IMDb.com
Through her work, Sandra is committed to creating more than products — she creates a story of independence, empowerment, and timeless elegance.
Our History
KINZJRITA – Born in the Arena, Shaped for the World
KINZJRITA is a luxury house of jewelry, perfume, and lifestyle creations, defined by strength and elegance. Founded by Sandra Fransson — a Grand Prix equestrian who earned Olympic ranking points, competed in four World Championships YH, and represented Sweden as a finalist in Miss Europe Continental — the brand blends the discipline of sport, the grace of beauty, and the artistry of design into timeless luxury.
The Collections
Jewelry: Handcrafted in solid gold and sterling silver, set with emeralds, sapphires, and fine stones. Each piece reflects the duality of Sandra’s world — the raw brilliance of the arena lights and the refined glamour of haute couture.
Perfume: Launching with Velours Noir, created in Grasse, France, the perfume is sensual, mysterious, and unforgettable — a fragrance designed for women who lead with confidence and elegance.
Lifestyle: Beyond objects, KINZJRITA curates moments of empowerment, merging luxury with meaning. From packaging to presentation, every detail is designed to celebrate the spirit.
The Vision
KINZJRITA stands at the crossroads of heritage and innovation. Headquartered in Sweden, inspired by Monaco, and created in France, the brand speaks all worldwide — those who are resilient yet refined, ambitious yet graceful.
The Mission
To craft more than products — to create a luxury universe that redefines modern elegance.